What is digital marketing ?

Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies, especially the internet. It involves various online strategies to reach and engage customers effectively.

Key Components of Digital Marketing:

1. Search Engine Optimization (SEO)
   Improving website visibility on search engines like Google to attract more organic traffic.

2. Social Media Marketing
   Promoting content and engaging with audiences on platforms like Instagram, Facebook, LinkedIn, and X (Twitter).

3. Content Marketing
   Creating valuable and relevant content (blogs, videos, infographics, etc.) to attract and retain customers.

4. Email Marketing
   Sending targeted messages or newsletters to subscribers to nurture leads and build relationships.

5. Pay-Per-Click Advertising (PPC)
   Running paid ads on platforms like Google Ads or Meta Ads where you pay for each click.

6. Affiliate Marketing
   Partnering with individuals or websites (affiliates) who promote your products and earn a commission for each sale.

7. Influencer Marketing
   Collaborating with influencers to promote products/services to their followers.

8. Mobile Marketing
   Reaching users through mobile apps, SMS, or mobile-optimized websites.

9. Web Analytics
   Tracking and analyzing data (like user behavior, traffic sources) to measure campaign performance and make data-driven decisions.